From hand dryers to fragrance systems: Velair Group® unstoppable growth

In this issue of Building & Facilities News, we are pleased to feature Velair Group Ltd as our Hand Dryer Company of the Year.

Since 2012, Velair Group has supplied over 350 businesses with hand dryer packages, working via partners and distributors who sell its range. Knowing everything there is to know about hand dryers, you’ll find their dryers in almost every sector of the market, including those with the highest standards – Food Manufacturing and Education.

Known in the industry for providing innovative products and solutions in the washroom arena, we spoke to Matt Anderson, CEO Velair Group Ltd, who explained to us how the last 12 months has been for the company.

“The past 12 months have been exceptional across the group. We’ve successfully completed every key project we set out to, while acquiring new customers and deepening relationships with our existing ones by delivering the high-quality products and services they’ve come to expect from us. Our growth rate remains strong at around 20% annually, and we continue to consistently hit and in some cases exceed our sales targets.”

“Alongside this, we’ve expanded the team, introducing more structure and bringing in highly skilled personnel to support our growth and alleviate pressure on our existing staff, who have been working incredibly hard. Looking ahead, one of our immediate priorities is securing a larger warehouse to accommodate our continued expansion.”

We then asked Matt how sales have fared in comparison to forecast:

“Sales have significantly outperformed our forecasts, particularly following the acquisition of Enviro-Save (UK) Ltd – a globally recognised, best-in-class fragrance system distributor known for its continuous fragrance Oxygen-Powered delivery systems. This acquisition provided a substantial boost in sales and, coupled with the ongoing success of our hand dryer division, allowed us to not only meet but exceed our projections. In a challenging economic environment, where many companies have struggled, we’re proud to have remained resilient and continued to grow. Overall, we’re extremely pleased with our performance.”

The purchase of Enviro-Save 18 months ago has been transformative for the business. Before this acquisition, Enviro-Save was generating close to £1.2 million at the time of purchase and is now exceeding £2 million and growing rapidly under Velair Group. The fragrance system mentioned by Matt was originally developed in Dubai and has proven to be a phenomenal success. The product is exclusive to Velair Group in the UK, and complements its already strong hand dryer offering, further strengthening its position in the hygiene sector.

“Additionally, we’ve expanded into the electrical wholesale market with our state-of-the-art panel heaters and domestic ventilation products, allowing us to serve a broader customer base across multiple sectors,” added Matt. “Interestingly, our fragrance and electrical wholesale divisions are currently outpacing the growth of our core hygiene business, likely due to the limited number of companies in the washroom sector and the challenges of competing with continuous-revenue paper sales. Nevertheless, our comprehensive packages – offering solutions across hygiene and electrical markets – have been very well received.”

Another product that has revolutionised the hand drying sectors is the Plug & Play system, developed by Velair Group as the world’s first multi-dryer Plug & Play® platform, named The Terra4 Docking Station®.

“The Terra4 Docking Station® supports 75% of our hand dryers. It allows for effortless servicing, upgrades, and replacements without the need for skilled labour – anyone can do it. This innovation has played a major role in expanding our market share and has helped us secure key partnerships, including our global collaboration with Rentokil Initial. It’s a unique selling point that continues to set us apart in the industry,” stated Matt.

The Terra4 Docking Station® is the first multi-dryer Plug & Play® platform, revolutionising hand dryer technology with its innovative design and user-friendly features. Boasting unmatched durability and performance, once installed, the Terra4 Docking Station® becomes a fit-and-forget product, providing unrivalled convenience and reliability. This platform allows any Plug & Play® hand dryer to be easily installed, upgraded, or replaced within seconds, without the need for skilled labour.

What’s more, the Terra4 Docking Station® is made from materials known for their durability, rigidity, abrasion resistance, and thermal dimensional stability. Whether in a high-traffic washroom or a demanding commercial environment, the Terra4 Docking Station® and Plug & Play® hand dryer will deliver consistent, robust and reliable performance day after day.

“The uniqueness of our Plug & Play® Terra4 Docking Station® is a standout benefit – it offers unmatched convenience, efficiency, and cost savings. Similarly, our fragrance system is the only one on the market that guarantees consistent and continuous fragrance delivery for 30, 60, or 90 days. In a space where many products are similar, these innovations provide our customers with tangible advantages and have been pivotal to our recent success,” added Matt.

The Terra 4 Docking Station® is compatible with the Pebble Mini Entry Level Plug & Play®, Pebble+ Plug & Play that removes 99.9% of bacteria and viruses, and the brand new for 2025 F4 Eco Plug & Play. Watch out – the future of hand dryers is here!

With numerous achievements under its belt, Velair Group remains driven to accomplish even more. We asked Matt about the company’s short and long-term goals.

“In the short term, our focus remains on delivering exceptional service, technical support, and market-leading products, supported by strong marketing – core strengths we’ve maintained for over 14 years. Long term, we’re investing heavily in R&D and innovation, with several exciting product launches scheduled for this year and next. These new offerings will further strengthen our market position. Ultimately, our goal is to be the leading company in the fragrance market, the number one hand dryer brand, and a competitive force in the electrical wholesale sector, which represents a massive growth opportunity for us.”

Ensuring sustainability remains a core part of the business, Velair Group is proud to mark its fourth consecutive year as a Planet Mark Certified business. This is a fantastic achievement that reflects the company’s commitment to sustainability and reducing its environmental impact.

“Velair Group has achieved Planet Mark Certified Year 4 – Business by reporting its measured carbon emissions, reducing Scope 1, 2, and core Scope 3 emissions per employee (market-based) by 12.3% compared to the previous reporting period, and by committing to expand its measurement boundary to achieve a full carbon footprint.”

“Sustainability is at the heart of our business, and being recognised for our efforts to create positive change means a great deal to us,” said Matt.

In closing, we asked matt how he felt receiving this award on behalf of Velair Group and everyone involved.

“As a company, we’ve never actively pursued awards, so being named Hand Dryer Company of the Year is truly special. Most of our recognition has come via platforms like Trustpilot, where we’ve received incredible feedback – particularly around our service, which is a point of pride for us. To be acknowledged for doing something we love is a wonderful achievement and a testament to the hard work and dedication of our team.”

“Everyone at Velair Group is passionate about what we do – it takes a certain kind of person to work here, someone who loves the business as much as I do – and this award is for them. I’d like to take this opportunity to thank the entire team for their continued commitment.”

For more information, please see below:
T 01425 616103
hygiene@velairgroup.com
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