Granada Secondary Glazing has launched its new, state-of-the-art website www.granadaglazing.com to improve and simplify the online journey for homeowners, trade customers and commercial partners alike.
Featuring an increased emphasis on functionality and navigation, the completely redesigned website allows users to access the information they need as quickly and easily as possible.
The secondary glazing specialist’s site also delivers a better cross-device user experience, whether it is accessed via a desktop, laptop, mobile or tablet.
Clearly defined sections for homeowners and industry professionals contain appropriate information and imagery on Granada’s secondary glazing products and services, all tailored specifically to the needs of the user.
“Anyone who accesses the site will be able to find what they need with no fuss,” says Lewis Hartley, Granada’s Marketing Manager.
“Video has also been effectively integrated into the site to demonstrate the acoustic benefits of secondary glazing in cutting out external noise.”
A further helpful improvement is the streamlined enquiry form, which is now much more user friendly. There is no lengthy quotation process; users are able to submit an enquiry in just a few clicks.
Zoe Grafton, Trade Sales Manager at Granada Secondary Glazing, says, “We’ve been working incredibly hard on the new website for a number of months now and are delighted to finally be able to launch it to homeowners and trade partners alike. We’re set to embark on a comprehensive digital marketing strategy over the next 12 months and recognised the importance of having a website that matched our lofty ambitions. From a technical perspective, the new website performs better, more efficiently and quicker than its predecessor, seeing us well placed to capitalise on an increase in traffic. This really marks the start of our commitment to an aggressive digital marketing approach.”
Mike Latham, Commercial Director at Granada Secondary Glazing, adds, “We consulted and engaged with a number of architects and specifiers throughout the development of the new site. From a commercial perspective our goal was simple, to display the hugely impressive work we’ve carried out on projects across the UK and to outline the value of secondary glazing.
“We’ve been blown away by the response so far and look forward to seeing the new site continue to grow and develop over the coming months.”